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Mark Deo's Business Update     MONDAY 19, AUGUST 2013

When Coaching Doesn't Work

Whether you are a manager who needs to coach your team, or a professional coach working with a client, it is critical to understand the conditions which must exist for performance coaching to be effective.

Oftentimes we misdiagnose a performance gap as requiring “coaching.” Coaching isn’t always the right solution. When people need to be told what to do we can advise them, when people need to know how to do something they can be trained, but when people need someone to help them to do it themselves this is when coaching is most effective.

In pure coaching engagements the coach never tells the client (or team member) what they should do but rather allows them to make the decisions and select their own path. The coach merely guides the subject by asking the right questions and attempting to uncover the reasons for the attitudes, habits and behaviors and gently assists them in discovering the best solution through facilitating a dialog.

When coaching is ineffective it is often resisted and this might block the individual’s growth or performance improvement. Here are some of the key reason’s which cause others to resist coaching:

Consumes Too Much Time....
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